Meta Ads · Campaign report

AKJ Skin | Sales and AKJ Catalogue

Goal: online sales on akjskin.com.au. Main event is Purchase, secondary event is Initiate checkout.

Budget pacing · not affected by the date range

Scorecard

Daily trend

Spend (bars) against the A$40 daily target, with purchases and initiated checkouts on the right axis.

Funnel

Step conversion shown on the right. Bar length is compressed so small steps stay readable.

Campaigns and ad sets

Selected range.

Ad-level analysis

Every ad ranked by purchases, then ROAS, then spend, with its hook and hold rates beside the sales numbers. Ad names are combined across ad sets.

Ad engagement detail

Hook rate = 3-second views / impressions. Hold rate = ThruPlays / 3-second views. Completion is a share of video plays. Video metrics show "-" for static and catalogue ads; the total row uses video ads only.