Goal: online sales on akjskin.com.au. Main event is Purchase, secondary event is Initiate checkout.
Budget pacing
-
Scorecard
Daily trend
Spend (bars) against the A$40 daily target, with purchases and initiated checkouts on the right axis.
Funnel
Step conversion shown on the right. Bar length is compressed so small steps stay readable.
Campaigns and ad sets
Selected range.
Creatives performance
Ad names combined across ad sets, sorted by spend.
Creative engagement
Hook rate = 3-second views / impressions. Hold rate = ThruPlays / 3-second views. Completion is a share of video plays. Video metrics show "-" for static and catalogue ads; the total row uses video ads only.
Countries
Region totals, then the top 15 countries by spend.
